La Lou's greatest treasure is, without a doubt, the Precious Flower blend, which is also the brand's key ingredient.
This secret blend has been kept under lock and key for 4 generations by the women of the De Nobili family, being perfected by each new fairy (or witch, depending on your point of view).
But what are the precious flowers after all?
Rose: the queen of flowers, it has been cultivated by humanity for over 5 thousand years. It symbolizes love, delicacy and femininity. In hair, it has a very high power of hydration, nutrition and its oil also works as a powerful anti-frizz.
Peony: a symbol of tender and soft feelings, this flower is little known in Brazil, but highly valued in Europe, Asia and the United States. It is also a very expensive ingredient that is known as the magic potion for sensitive and irritated scalp.
Primrose: represents friendship and loyalty and is also linked to emotional balance and youth. In hair, it is a flower well-known for removing the dry appearance of damaged and chemically treated hair, restoring shine and making the color more vibrant.
Sunflower: the flower that symbolizes energy, happiness, positivity and courage. In hair, it protects against damage caused by pollution, creating a protective barrier and also helps to nourish and moisturize the hair. It minimizes dryness and moisturizing with oil can help regenerate damaged hair.
Lavender: known for symbolizing calm and serenity, it is a plant widely cultivated in the south of France, in the famous lavender fields of Provence. It has the power to soothe the scalp, antimicrobial properties that help combat dandruff and contributes to hair hydration.
While “nonna” only knew a few flowers that were already in her garden and made wonderful oils and creams with them, her great-granddaughter, Louise, researched the plants that were already in Brazil, traveled all over Europe and studied with the largest natural cosmetics manufacturers in Provence, France, to learn how to perfect the processes and make the most of each precious flower.
The power of nature combined with technology and ancient knowledge transformed simple ingredients into extraordinary products.
Note: all La Lou products are cruelty-free and certified by ANVISA.
